Adobe has released its 2023 Creative Trends Report. This annual report is a valuable resource for creative businesses of all sizes, as it provides insights into the latest trends in visual communication. As we head into 2024, we can expect these video trends to continue.
As a video production company, Next Content Labs is always looking for ways to help our clients create videos that are both engaging and effective. That's why we're keeping an eye on the latest creative trends. In this blog post, we'll highlight four of the most important creative trends for video content and provide tips on how businesses can incorporate these trends into their content.
Psychic Waves
The so-called “Psychic Waves” trend is all about exploring the spiritual and otherworldly. It's a response to the post-pandemic shift towards prioritizing mental health and wellness. Businesses can tap into this trend by creating videos that feature mesmerizing gradients, rich visual storytelling, and nature. For example, a business could take advantage of this trend by creating a video that features a relaxing nature scene with calming music and text that promotes mental health and well-being.
“46% of Gen Zs and 39% of millennials feel stressed or anxious all or most of the time.” -Deloitte 2023 Gen Z and Millennial Survey, (2)
Be Real
The “Be Real” trend is about showcasing diversity and authenticity. Consumers are looking for brands that represent the real world and feature people of all races, genders, ages, abilities, and sizes. Businesses can embrace this trend by creating videos that feature candid moments and experiences of their customers and employees. For example, a business could create a video that features customer testimonials or behind-the-scenes footage of their employees working.
“33% of E-Commerce marketers believe visual User Generated Content (USG) creates the most customer trust.” -Nosto 202 e-commerce marketers survey, (3)
Animals & Influencers
Animals and influencers are two of the most popular trends in video content. Charismatic creatures and relatable people have proven to be powerful tools that attract and retain consumer interest and engagement. Businesses can take advantage of this trend by creating videos that feature animals or partnering with animal influencers. For example, a business could create a video that features its product being used by a pet or partner with an animal influencer to promote their brand.
“As of 2023, 66% of U.S. households (86.9 million homes) own a pet.” -Forbes Advisor, (4)
Retro Active
The “Retro Active” trend is a revival of the aesthetic that references the 1990s and Y2K. From old-school flip phones to digital cameras and a rise in the Y2K design aesthetic, businesses can tap into this trend by creating videos that feature vintage elements. For example, a business could create a video that features retro graphics or music.
“Digital camera trends” has 137.3 million views on Tik Tok, and “vintage digital camera” has 177.3 million views.” -Mashable SE Asia, (5)
How Can Businesses Take Advantage of These Trends?
- Be authentic. When incorporating any of these trends into your videos, make sure to stay true to your brand voice and values.
- Be creative. Don't be afraid to experiment with different ideas and approaches. The best videos are the ones that are unique and original.
- Be consistent. Once you've found a creative style that works for you, be sure to use it consistently across all of your video content.
- Work with a professional. If you're not sure how to incorporate these trends into your videos, consider working with a professional video production company. They can help you create videos that are both engaging and effective.
By incorporating these trends into their videos, businesses can create content that is more relevant and engaging to their target audience. Additionally, these trends can help businesses differentiate themselves from their competitors and create a more memorable brand image.
Citation:
1. Adobe Stock’s Creative Trends Report 2023
2. https://www.deloitte.com/global/en/issues/work/content/genzmillennialsurvey.html
3. https://www.nosto.com/blog/new-research-brands-prefer-ugc-for-diversity/
5. https://sea.mashable.com/life/21738/tiktok-is-bringing-back-the-00s-digital-camera
