Shhhh… Oprah’s secret.
She might not want me to divulgeHello Friends,I spent four years working for Oprah (yes THAT Oprah). I mention this because I recently tripped down memory lane through an excellent podcast series I discovered, called “Making Oprah.” It was stellar and, in addition to reliving the excitement of being in Oprah’s orbit each day, it reminded me of the secret to her success.To this day people ask me “what is Oprah really like?” I used to meet Oprah in the Harpo gym in the mornings. I worked shoulder to shoulder with her on that great big stage. I think people hope I’m going to drop some dishy tidbit about her love life or a quirk in her personality that never found its way into the tabloids. “She’s a MONSTER!!” (she IS NOT! She IS possibly one of the most delightful individuals you could ever meet)Her secret? Spoiler alert: It’s not much of a secret. It’s simple. Authenticity. Everything she says or does is authentic. Authentically, delightfully Oprah. She really is a treasure and a one-of-a-kind human being.When it comes to effectively communicating ANYTHING about your company, brand, non-profit, etc., authenticity is key. This is especially true of your video assets.A professional production company can help you relax and “be your best self”. They will make sure to show your confidence and commitment to excellence.It’s more than just pointing a camera at someone and getting them to perform.Like this video we did for a special company called CareOne that cares for elderly patients. The leaders are committed to excellent care and know the importance of creating authentic videos, and it shows in the finished product!
